02 Internship

Surbhi Originals

A sustainable fashion brand on Shopify. I redesigned the storefront and ran its social, SEO, and email marketing for eight months.

  • 20% rise in average session duration
  • 60% rise in sales inquiries
  • 40% Instagram growth over 8 months
Surbhi Originals: a black and white editorial portrait of a model in a wide-brim hat, with the SO monogram. Surbhi Originals: a black and white editorial photo of a model in a wide-brim hat and headscarf, with the SO monogram.

Overview

I redesigned the Shopify storefront end to end as UX/UI and Social Media Intern. After the redesign, average session duration rose 20% and sales inquiries rose 60%.

One thing you will not see here: a before screenshot. The old store was not archived before the redesign, so no before version exists, and I will not fake one. The live store is at surbhioriginals.com.

What I did

  • Storefront Redesigned the Shopify store end to end. Session duration rose 20%, sales inquiries rose 60%.
  • Social Grew Instagram engagement 40% over 8 months producing Reels, posts, and paid ad creative.
  • SEO Rebuilt the catalog end to end: keyword research, product copy, meta tags, alt text, optimized for search and AI answer tools.
  • Operations Built the email automation (newsletters, launches, abandoned-cart), wrote all six legal policies, launched the brand on Amazon Seller Central.

In pictures

Six pages from the live store, surbhioriginals.com.

  • The live store home: Surbhi Originals, elegance with conscience, over a campaign portrait.
    Home
  • Elegance With Conscience section: Indian craftsmanship with Canadian elegance, traditional coats below.
    The brand story
  • The collection grid: scarves and coats with prices in Canadian dollars.
    The collection
  • Exhibitions page: past events and festivals at Harbourfront Centre.
    Exhibitions
  • The About Us page telling the founded-in-2013 story over a loom photograph.
    About
  • Customer care page with the contact form and store information.
    Customer care