03 Campaign

Addideo launch

A new social platform needed its first campus. At Semper 8 International, I am leading the UTM launch campaign for Addideo.

  • 100+ student signups in four weeks
  • 7 executive briefings written
  • 4 stakeholder feedback rounds
Addideo wordmark over a dotted network sphere on off-white.

Overview

The goal: get a platform nobody had heard of onto a campus of students who have seen every launch stunt before. The campaign has signed up over 100 students in four weeks.

One honest note: everything I produce at Semper 8 is internal, so this page describes the work and does not reproduce the deliverables.

What I did

  • Campaign Leading the UTM campus launch: 100+ student signups in the first four weeks.
  • Operations Campaign timeline built in ClickUp; outreach to professors and student club leads.
  • Research Seven executive briefings: Cannes 2026 trends, Gen Z audience behavior, capital-side investment interest across the Gulf, Southeast Asia, and Europe.
  • Analysis An Excel study of a decade of viral hits, a streaming and broadcast executive database, and a recruitment deck revised across four stakeholder rounds.

In pictures

Six screens from Addideo, the social platform the campaign launches.

  • Addideo home: filter chips for friendship, networking, discussions, and fun, with people to tag into a conversation.
    Tag and match
  • A timed Addideo group chat with colorful message bubbles and hours remaining.
    Group chat
  • A two-person video chat with a countdown of time remaining.
    Video rounds
  • The avatar-off moment: things are going great, so the avatars come off and faces show.
    Avatar off
  • Celebration screen: you helped make a new connection, with an invite to a private chat.
    A new connection
  • Positive Vibes Won: a game result screen inviting another round.
    Games