Resume

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Available for co-op
from September 2026

Experience

Community Creation & Marketing Analyst Intern

Semper 8 International Ltd.

May 2026 - Present

  • Lead the UTM campus launch campaign for Addideo, a new social platform, signing up over 100 students in four weeks. Built the campaign timeline in ClickUp and ran outreach to professors and student club leads.
  • Wrote seven executive research briefings covering Cannes 2026 trends, Gen Z audience behavior, and capital-side investment interest across the Gulf, Southeast Asia, and Europe.
  • Built an Excel study of a decade of viral hits in entertainment and gaming to identify launch-strategy drivers.
  • Produced a recruitment presentation in PowerPoint, revised across four rounds of stakeholder feedback.

Founder & CEO

VYW & Co. (OneTake Crew), Toronto, ON

April 2026 - Present

  • Founded and lead a three-person startup building OneTake Crew, an iOS creative platform for film industry professionals with a vertical short-form video feed, now in user testing.
  • Designed 46+ screens in Figma, wrote the full product specification, and build the app in SwiftUI and Firebase, owning the JSON document data models, authentication, and media storage.
  • Run weekly release scoping and turn user testing feedback into a prioritized design and build fix list.

UX/UI & Social Media Intern

Surbhi Originals Ltd.

Sept 2025 - April 2026

  • Increased Instagram engagement 40% over 8 months by producing the brand's Reels, posts, and paid ad creative, editing video in Adobe Premiere and CapCut.
  • Redesigned the Shopify storefront. Average session duration rose 20% and sales inquiries rose 60%.
  • Rebuilt the catalog's SEO from keyword research through product copy, meta tags, and alt text, optimizing for both traditional search and AI answer tools.
  • Built the brand's email marketing automation, covering newsletters, product launches, and abandoned-cart recovery.
  • Wrote all six of the store's legal policies and launched the brand on Amazon Seller Central.

Education

Honours Bachelor of Arts

University of Toronto

Sept 2023 - Nov 2027 (expected)

ICCIT program, specialization in Digital Enterprise Management (DEM): coursework across digital business strategy, marketing, and technology management.

Skills

Marketing

  • Social media marketing
  • Community engagement
  • Paid & organic social
  • Email automation
  • Copywriting
  • SEO & AI answers

Design

  • UX/UI design
  • Wireframing & prototyping
  • Figma & Adobe tools
  • Video editing

Build

  • SwiftUI & Firebase
  • Python
  • HTML, CSS, JS

Research

  • Instagram & Meta analytics
  • Gen Z audience research
  • Excel analysis